Communications/Marketing Strategy and Planning

Our experienced team develops integrated, strategic marketing and communications plans to help you achieve your goals.  Creating key messages that engage your audience and resonate with your stakeholders is our specialty.  We have a proven method of discovery and intake to build a successful communications plan for you, including services such as:

• marketing development and consultation

• market research

• message development

• tailored tactics for target audiences

• budget projections/management

• measurable successes/outcomes

 

Public and Media Relations

Our media relations professionals are experts in optimal timing, messaging, and media outlets. Our services include:

• media relations

• proactively pitching stories to news media

• crisis communications

• reputation management

• media market monitoring and analysis

• media training/spokesperson training

• coaching subject matter experts for media interviews

• event planning for special announcements

• thought leadership

 

Event Planning 

Our event planners are experts at telling your story via planning an event.  Whether we are planning a groundbreaking ceremony, a ribbon cutting ceremony, or organizing a press event, our team helps plan all details including: 

• event promotions

• ordering swag/giveaways 

• capturing photos/video  

• invitations 

• speechwriting

• logistics 

• event follow up 

 

Digital Marketing

Digital marketing at American Structurepoint encompasses marketing efforts through a website, email marketing campaigns, and social media. A few things we can help you with include:

• digital marketing consultation and planning

• email marketing

• project website development (content, design, maintenance, management)

• content strategy and management

• social media (content development, best practices, measurement)

• Google Analytics consultation

• search engine optimization (SEO)

 

Editorial Services

Our experienced editors can help you with:

• messaging/content development

• proofreading

• writing for a specific audience or channel

 

Photography and Videography

Our photographers and videographers visually tell your story. Their high-quality imagery tells compelling stories, captures emotions, and delivers results. Videos have the power to create a meaningful connection and personality for your business in a matter of minutes, even seconds. We will work with you to identify your objective, define and help you reach your target audience, and develop a message that resonates with your stakeholders. We then bring that message to life through visual and auditory storytelling.

• videos

• animations/motion graphics

• project photos (drone and ground)

• event photos

 

Print

Our professionals develop informative print materials customized for your market that help set you apart from your competition. Our team can write and design any of the following pieces and integrate them to work seamlessly with other communication platforms:

• invitations and postcards

• brochures and marketing packets

• posters and flyers

• newsletters

• banners and signage

• annual reports 

 

Advertising

We develop general or market-specific advertising campaigns to help you meet your goals, and we advise you on how to best use multiple channels to tell your story. We can help with:

• developing or fine-tuning your messages

• designing your ads

• consulting with you on advertising options or platforms such as print, digital, and broadcast

• recommending sponsorships

• tracking and evaluating advertising performance