Our Communications Playbook
A brand toolkit is like a communications playbook that includes principles and guidelines to ensure our brand is showing up consistently across all channels. Our toolkit contains our brand messaging and our brand identity.
American Structurepoint defines the standard of excellence for people across the world who want help building and bettering their community. Our mission is to improve the quality of life for the people and communities we serve. Our clients are clear about what differentiates us. These differentiators are written in a way that is memorable and defining.
The American Structurepoint brand is one of the company’s most valuable assets. Because the first formal contact one has with American Structurepoint is often through printed and online communications, it is vitally important that graphic and brand standards be followed closely. By following a set of written standards for our brand and its visual representation, we can ensure consistency in visual presentation.
The official American Structurepoint logo is the strongest link to our brand. That's why it's important to use only approved logos in all communications. Whenever an unapproved logo is used or an approved logo is changed or altered in any way, it dilutes our brand. Any outside organization or company wishing to use our logo on promotional or advertising materials must receive approval.